Launching with “THE SPOOKTACULAR FESTIVAL” from October 22 to November 1,
featuring a special concert by Nene Royal
Bangkok, October 20th, 2026 – Happitat, The Magical Destination of Happiness, is set to bring a new wave of magical experiences to Bangkok with the announcement of “Festival of Happiness,” a series of six major celebrations running from Halloween 2026 through Songkran 2027.
Blending entertainment, art, imagination and lifestyle experiences, the festival series aims to establish Happitat as a year-round celebration destination for Thai visitors and international tourists alike. Kicking off the festivities is “THE SPOOKTACULAR FESTIVAL,” taking place from October 22 to November 1, 2026, transforming Happitat into a world of mystery, wonder and imagination. The Halloween celebration will feature a special concert by Nene Royal & Ozone, alongside exciting activities for all generations and unexpected surprises throughout the destination.
Ms. Benjawan Ongsri, Chief Mall Officer, Mall & Property Group, CP AXTRA Public Company Limited, said, “Since Happitat officially opened in August, we have received an overwhelmingly warm response, welcoming more than one million visitors to date. Beyond this milestone, what has been particularly rewarding is seeing people from different generations – friends, couples, families with young children and older adults – coming together to spend quality time and discover happiness in their own ways. This reflects how Happitat is becoming a destination where people of all generations can truly find happiness.
“This encouraging response inspires us to continue creating new experiences that bring joy to our visitors. We began introducing Festival of Happiness even before our official opening and have continued the celebrations ever since. Through these special festivals and activities, we want to express our appreciation for the support we have received while creating more opportunities for visitors to share happy moments and lasting memories. At the same time, we are committed to making each celebration distinctive by combining creativity, entertainment and unique experiences. Our ambition is to establish Happitat as a celebration destination that attracts visitors from around the world, where every festival becomes an occasion people look forward to.”
Festival of Happiness will bring six major celebrations to Happitat from October 2026 through April 2027. Beginning with Halloween, the festivities will continue with Christmas before welcoming 2027 with Children’s Day, Chinese New Year, Valentine’s Day and Songkran. Each celebration will invite visitors to discover a different world of wonder through imaginative stories and experiences.
Drawing on the distinctive identities of its three buildings – Bloominas, Wonderwild and Festie Town – Happitat will create interconnected festive experiences throughout the destination. Visitors can look forward to themed transformations of iconic spaces and landmarks, immersive technology, spectacular light and sound displays, live music performances and creative activities designed for all generations. Together, these experiences will give visitors new reasons to return to Happitat and discover something exciting with every visit. As part of its ambition to extend happiness to a wider audience, Happitat also aims to strengthen its position as a celebration destination that appeals to both Thai and international visitors.
THE SPOOKTACULAR FESTIVAL: Step into a Mysterious Halloween World of Magic and Wonder
Happitat will kick off Festival of Happiness with “THE SPOOKTACULAR FESTIVAL,” from October 22 to November 1, 2026, transforming the entire destination into a mysterious wonderland where visitors are invited to follow enigmatic whispers and uncover unexpected moments of happiness.
Combining the magic of Halloween with imagination, people and nature, the festival will bring to life an enchanting world filled with hidden stories and surprises around every corner. From mysterious Monster Eyes and whimsical fantasy characters to atmospheric lighting, sound effects and themed decorations, every detail will contribute to an immersive Halloween experience.
The celebration will also feature concerts, live music, fantasy parades and creative activities, inviting visitors of all generations to embrace the playful side of Halloween. With laughter, excitement and shared moments at its heart, THE SPOOKTACULAR FESTIVAL promises to turn the spooky season into another memorable celebration of happiness, Happitat-style.
A packed lineup of concerts and performances will bring even more energy to the Halloween festivities, with highlights including:
Special Concert by Nene Royal & Ozone: The 16-year-old Thai rock sensation, who made history as the first Thai winner of America’s Got Talent 2026, will bring her powerful vocals and signature guitar performances to Happitat. For the first time in Thailand, Nene Royal and her band Ozone will perform a special full-band concert at Happitat, giving Thai fans an opportunity to experience her internationally acclaimed talent. The concert will also serve as a heartfelt thank-you to everyone who has supported her journey.
HALLOWEEN MUSIC FESTIVAL: A diverse lineup of artists will take the stage throughout the festival, including Fellow Fellow, Max Jenmana, Kob Songsit, Maleewan Jemina, DJ BESTBOI and artists from AF 2026, among others. Visitors can enjoy live performances across different musical genres against a magical Halloween backdrop.
HORROR MOVIE NIGHT: Experience Halloween movie nights on October 24–25 and October 31–November 1, featuring a selection of family-friendly films and popular horror movies in a specially created festive atmosphere.
SPOOKY RUN × MONSTER RUN: Dress up in your favorite Halloween costumes and join a fun-filled run through Happitat, surrounded by festive decorations and Halloween excitement.
Beyond the live entertainment, Happitat will transform its spaces with spooky yet charming Halloween decorations and a variety of activities for little monsters and families. At Festie Town, children can bounce into the fun at Spooky Bouncy Castle, a giant Halloween-themed inflatable play area. At Spooky Sketch, young creators can design their own imaginary monsters and watch their artwork come to life on the walls through immersive technology.
Meanwhile, Spooky Plaster Painting workshops will invite children to paint miniature pumpkins in their own unique styles. Pet lovers can also join the fun at Metta’s Spooky Party, an immersive experience connecting mobile gaming with the physical world. Visitors can bring characters from Metta’s Game to life on the giant screen at Grand Stairs, dressing their favorite Metta’s characters in adorable Halloween costumes. The Halloween Parade, taking place on October 24–25 and October 31–November 1, will feature a colorful procession of mascots dressed in Halloween costumes. Visitors are also encouraged to join the festivities in their own costumes, whether as ghosts, monsters, witches, wizards or favorite fantasy characters, with surprise Trick or Treat gifts adding to the excitement.
For those who love exploring, the Halloween Stamp Station will take visitors on a discovery journey across seven locations throughout Happitat, collecting stamps while uncovering hidden secrets and surprises along the way.
The celebration will also feature Happitat Halloween Treat, a special shopping and dining promotion offering exclusive rewards for spending at participating stores and outlets within Happitat:
Spend THB 200 to receive a Halloween Badge.
Spend THB 1,000 to receive a Pumpkin Keychain.
Spend THB 1,500 to receive a Happitat Mushroom Tote Bag.
Spend THB 3,500 to receive a Happitat Scarf.
Spend THB 8,500 to receive a Magical Book & Blanket.
Additional privileges and special offers from participating stores and brands will also be available throughout the festival.
Get your Halloween costumes ready and embark on a magical journey to solve mysteries and discover unexpected happiness at THE SPOOKTACULAR FESTIVAL, from October 22 to November 1, 2026, at Happitat, Bangna-Trad Road, KM. 7. For more information on activities, performance schedules and special promotions, visit the Happitat Thailand Facebook page or www.happitatthailand.com.